Hello everyone. Wow what a crazy September it has been! Fortunately we’ve I finally have a break in my schedule  so I get to share with you another aspect of My “Google Search-less” marketing strategies that I like to call my “Google Free Marketing Diet”. Current SEO techniques are always in danger of going extinct and although SEO is still important to me and should be to you as well,  my mission is to help my clients and you to not be so dependent on Google for your digital marketing. I would love for you to get to a point where instead of stressing out about the latest updates etc from Google. I want you to be able to breathe easy knowing that a larger potion of your traffic and marketing strategy is independent of Google Search. This will give you the breathing room you need to adjust your strategies calmly and logically when trends, and algorithms change instead of panicking like your Google-centric competitors.
In earlier articles we discussed the first ingredient you can utilize other than simply Search. VIDEO! If you could get a quarter of your traffic via online video what a colossal asset that would be! Now lets discuss the second “staple” in the “Google-Free Marketing Diet”. Its not some amazing new cutting edge tech. Not some fresh faced “killer app”. In fact its been with you probably from the time you started using the internet. The next key asset to leverage in your “Google-free” strategy are your “E-mail” assets.

Why email?

Its simple! Everyone who uses the internet uses Email. Plus Email is an incredibly resilient technology. Despite all of the changes to the internet over the years and the wellspring of new ways to connect with people, we all use Email and we use it ALOT!

If you think about it, you can spend a huge amount of time on Linked in or Twitter trying to build a following and yet you could spend just as much effort on leveraging your email and you would likely end up with better results. Why you may ask? Well consider Emails big arch rival “Social Networks”. What is it that makes these networks have so much reach? Email! In fact email is plays such a vital role in the reach and power of these social networks that other than your name, your email is the first piece of info they want from you. Then what do they do next? They try to delve into your email accounts to try to capitalize on your email assets. They do this because Email as a whole is still the worlds largest social network. Everyone knows how to use it, its user friendly and its simple. Plus I believe email has staying power because its been built right into the DNA of the internet.

Still think Email isn’t important? According to this article 2.4 billion people are on the internet. Of that 2.2 billion use Email. Isn’t that an absolutely astounding figure?

Basically if you aren’t factoring your Email assets into your making strategy, you aren’t just missing out on some small aspect of your marketing plan, you are missing our on the most far reaching marketing tool the world has probably ever seen.

 Ask yourself these 5 questions…

1. Do I have an Email marketing list?

2. How could I leverage that list and how much of a boost would that be to my marketing?

3. What would it take to get that list 2, 5, even 10 time bigger?

4. What are some ways I can make my Email marketing as effective as possible?

5. What is not having an effective Email strategy potentially costing me?

Now I have a question for you? Would you like to learn a few ways to really utilize your Email assets?

In the next article I will share some simple and effective steps you can take to really get going on your Email marketing strategy.

For now let me give you one quick tip to get you started until the next article.  Take a hard brutal look at your website.  How geared is it towards getting people to sign up for your lists? Is your site cluttered, full of random useless info that is distracting users from signing up rather than leading and guiding them to sign up? Do you have a “call to action button” on every page asking users to sign them up to your lists?

If not add one today, and if your site is cluttered start prioritizing and eyeing up the parts that aren’t necessary so you will be ready to “cut the fat”.  Doing this first step is a crucial  step in leveraging Email to implement your overall “Google-Free” strategy.

Stay tuned for the next article and I hope that even just reading this one article has inspired you to take some action.