The “Google-Free” Marketing Diet

I want to start off this series of articles by stating that I am a massive Google fan!  I use Google for everything. I was one of the first Gmail adopters, I love Android, I have been using Google drive since its inception and I have actively promoted it to all of my friends and clients ever since. Back in the 90’s when I was in high school I was one of the first people in my school to start using Google instead of Yahoo and I routinely touted the superiority of Google to all my friends. I still routinely consult businesses on SEO and we manage many Adwords accounts for clients.

But I’m going to let you in on a secret that I have been developing over the last year or so…

You don’t need Google to market your website!

“pish posh” you might say. “SEO marketing and Search is stronger than ever and growing by leaps and bounds every day!”  You are absolutely right. Search is massive!  SEM and SEO  (if done right) can do wonders for your site or business.  But I’m going to say it again you can go it without Google if you need to.

Why would anyone want to do that?  Well for starters search can be an extremely crowded place. Search is more competitive than ever and the SEO strategies necessary to keep up with all of the other players are becoming increasingly complicated and (potentially) even more expensive which can be rough for startups or businesses in tough industries like real estate.  SEO is not dead, however other forms of inbound marketing have more potential than you may have ever thought possible, and may even be superior to traditional SEO.

Sadly, perhaps because of bad or outdated SEO practices that were implemented on their websites, many business are being punished by Google. I have started to receive more and more interest in  businesses requesting consulting on how to repair their search rank after being punished by Google for SEO strategies their  SEO “ expert” implemented that have since left their traffic taking a nasty nosedive leaving their whole webmarketing strategy in shambles.

But there is hope!!

 What if you put your marketing on a “Google free” diet for a time and focused on some other amazing inbound marketing strategies that could end up bringing even more traffic than Google could with twice the effort!  Think about how much less anxiety you would have if you didn’t have to constantly agonize over your Google rank and if you are fitting in with its policies and latest updates.  Following this “Google Free” marketing Diet will force you to become more diversified which will put you in a much stronger and more flexible marketing position.  Then ranking well on Google would become a “nice bonus” instead of a “desperate need.”

Over the next while I will be sharing points from my upcoming book, sharing ways that you can succeed in marketing online without even needing Google.

So stay tuned for my next post or Click Here to sign up to receive free updates!